Your email pings.

1 new subscriber to “Your Awesome Email List.”

Whoop de do.

If this were your first subscriber ever, you might jump for joy and bust out the champagne. But instead you think:

ONE new subscriber? Really? That’s it?

Because after all those long hours of pouring your heart and soul into your writing…after doing everything you were told to do to get subscribers…well, you were expecting more.

Your eyes narrow at the total subscriber count on the screen, and for a brief moment, you succumb to wishful thinking…

Maybe if I stare at it long enough, I can make it grow another digit or two through sheer willpower.

Nope. It’s still the same measly old number. In fact, your list hasn’t grown much at all in the past week, or the past month. And it’s annoying as all heck.

You groan.

All this hard work, and what do I have to show for it?

Know what? You aren’t alone in feeling this way.

But all you need to grow your email list at hyper speed is to get the word out in an entirely different way…a way that most bloggers haven’t even considered.

The “Taboo” List-Building Strategy Almost Nobody Talks About

You may be thinking that nobody cares about you or that you’ll be old and gray before you have a sizable email list. You may even have grown to accept this as a fact of blogging.

But you don’t have to be the norm. Watching your list grow doesn’t have to be like watching paint dry. Nothing’s wrong with you, and your people are definitely out there.

All that you need is a shortcut…a faster way to get subscribers that you haven’t tried yet.

It’s not writing epic posts, mastering SEO, or commenting on popular blogs.

(Those methods are almost always a waste of time for beginners.)

It’s not guest blogging, interviewing influential people, or reaching out to A-list bloggers.

(You should be doing those things, but reaching out to the “big shots” is scary, and it can still take several months to get a few hundred subscribers.)

This method is actually so simple that it almost seems like cheating.

I’m talking about buying subscribers.

Now, you’re probably thinking:

Wait-that sounds crazy! Isn’t that some sort of scam?

Don’t worry; we’re not talking about buying a huge list of email addresses and spamming it with your blog posts.

We’re talking about something far more respectable.

What Subscriber-Hungry Bloggers Can Learn from Pint-Sized Entrepreneurs

Do you remember lemonade stands from when you were a kid?

Well, if you ever had one, you’ll know that location is critical.

For instance, which stand do you think would sell the most lemonade: the stand on a quiet cul-de-sac, or the stand in the busy part of town?

Well, the lemonade stand in the busy part of town, of course!

More people passing by means more potential customers.

And it’s the same for blogging. If you expect to grow your email list simply by adding a sign-up page to your blog and hoping potential subscribers just happen to wander by, it’s like putting your lemonade stand in the middle of a cul-de-sac.

Nobody really knows about your blog yet, so few people can find the way onto your email list.

It’s frustrating, but the solution is simple. Set up your stand in the busy part of town.

And these days, that’s Facebook.

It’s where over 1.44 billion people hang out every month. So at least a small percentage of those people could be potential readers for your blog.

All you have to do to turn those potential readers into subscribers is pay Facebook to put up your “lemonade stand.”

What this means in practice is creating a Facebook ad that gets shown to potential subscribers and entices them to sign up to your email list.

And the more ads you run, the more people will see your offer in their Facebook newsfeed, and the more new subscribers you’ll get.

Simple, right?

Why Facebook Ads Are Perfect for Beginning Bloggers (Even If You’re Broke!)

Many bloggers don’t even realize they can get subscribers by advertising their blogs on Facebook.

Those that do know dismiss it for two main reasons:

1. They don’t think they should have to spend any money on getting subscribers – it should just happen organically.


2. They think Facebook advertising is too difficult and takes too much time to learn.

Ironically, most bloggers don’t have a problem spending on things like conversion-optimized WordPress themes and list-building plugins, but the idea of spending money directly to get subscribers seems crazy. So they just ignore it.

But in fact, if you put any kind of reasonable dollar value on your time, it can be much more cost-effective to spend a little money.

For example, let’s say you spend 10 hours writing a guest post (another popular option for building your list) that nets you 100 subscribers. Even if you figure your time is only worth $10/hour, you’re still effectively paying $1 per subscriber.

True, Facebook advertising is complex, and it does take a long time to master.

But you don’t have to achieve mastery in order to spend some money and get results. Especially with the right guidance. (That’s what this post is here for!)

For example, here are the actual results from one of my first Facebook ad campaigns:

According to this report, I paid a grand total of $227.05 to get a whopping 532 new subscribers to my list in just 43 days. That means I spent an average of just 43 cents per subscriber!

Not bad for a complete beginner, eh?

But here’s the best part: I didn’t spend $227.05 all at once. On most days, my budget was only $5 per day.

That’s the cost of one Venti Frappuccino at Starbucks.

Facebook advertising is perfect for beginning bloggers because it gives you the following:

• Big exposure


• Quick, cheap results


• Powerful targeting (so you can easily reach your perfect audience)


• Subscribers on autopilot (freeing up time for other things, like promoting your content…or just getting sleep)

Are you ready to go to the busy part of town and get some subscribers? Read on.

The 3 Crucial Elements of an Enticing Facebook Ad

For your “lemonade stand” (your ad) to attract lots of subscribers, we’ve already established that you need to set up shop in a high-traffic area (Facebook).

But in order to make your ad as enticing as possible, you need three essential elements:

1. A juicy incentive (and a landing page to showcase it)


2. An engaging image


3. Intimate ad copy

To give you an example of these elements in action, here is the Facebook ad I used to get the results I mentioned above:

My juicy incentive (1) was a free fitness challenge, which readers could access only after signing up for my email list. I also used an engaging image (2) and intimate ad copy (3). (I’ll explain how to create each of these in the paragraphs that follow.)

Let’s find out more about each of these elements:

1. Creating Your “Juicy” Incentive

These days, your email address is like a currency; you don’t give your email address to just anyone without a good reason.

So your incentive should be as appealing to your target audience as a cool glass of lemonade on a hot summer’s day.

But what makes an incentive so good, so “mouth-watering” that people can’t resist giving their email in exchange for it? Jon Morrow puts it best by asking this question:

What keeps your ideal subscribers lying awake at night?

Find a practical solution to that problem, and you have a “juicy” topic for your incentive.

Next, you need to package that solution in the simplest form possible. You see, when surfing the net, people are in a mindset of avoiding work. And if people think your incentive will take a lot of their time and energy to consume, they’ll bail.

So, instead of writing a 100-page e-book, type up a one-page PDF checklist of tools or resources (essentially, a downloadable list post).

Instead of a lengthy video course, create a mini course consisting of short, actionable lessons delivered via an email autoresponder.

Instead of a 30-day challenge, make it a 7-day challenge.

(7 more irresistible incentive ideas here.)

But whatever form your incentive takes, it must do one thing:

Give them a quick win.

If you can get your ideal subscriber one baby-step closer to solving that problem keeping them awake at night, you have a super “juicy” incentive for your Facebook ad.

Creating a Simple Landing Page to Showcase Your Incentive

Once you’ve created your incentive, you’ll need a landing page with an opt-in form for people to subscribe to your list and get the incentive.

You’ll also need a “thank you” page: the page that visitors land on right after they opt in. That’s because you will place a piece of code on this page for tracking how many people subscribed to your list. (Don’t worry — we’ll cover that later in this post.)

Optionally, you may need some private pages on your website for delivering your incentive.

Here are a few options for creating your landing page:

• WordPress Landing Pages is a free plugin that lets you create landing pages from the WordPress dashboard. The downside is, as with most free options, they only offer limited support.


• ConvertKit (from $29 per month) is an email marketing solution with a landing page builder, designed for professional bloggers.


• “Divi” from Elegant Themes (from $69 per year) is a drag-and-drop WordPress theme that can create attractive landing pages – and much more.


• LeadPages (from $300 per year) is the flagship option for creating landing pages. It’s robust and feature rich, and that’s reflected in the price tag.

Now, once your landing pages are all set up, you can move on to the second element for enticing Facebook ads…

2. Choosing Your Engaging Image

When choosing an image for your ad, you should pick a high-quality, professional-looking photo, right?

Wrong.

Let’s get into the mindset of a potential subscriber for a moment: What is he on Facebook to do? Probably to see what his friends are up to. To look at photos from the latest get-together. To connect with family members from far away.

He is definitely not surfing Facebook to read the ads.

So if at the slightest glance your ad looks like an ad, he’ll ignore it.

Your job is to make your ad look as much like the other familiar items in his newsfeed as possible. Because as he is scrolling down that list of items, he is making split-second decisions about what to pay attention to and what to skip over. And according to Dr. Robert Cialdini’s Principle of Liking, people have a tendency to say “yes” to those they like or are similar to themselves.

So instead of using professional-looking stock photos, use a friendly photo of yourself. That way, your potential subscriber will see you as a regular person just like him, and he will be more likely to stop and engage with your ad.

Here’s an example:

In this ad by Easy Webinar, the smiling photo of a “regular guy” takes advantage of the principle of liking. They also added a warm, grainy filter and framed the shot close to the subject. The resulting image looks a lot like a selfie taken with a smartphone, doesn’t it?

Another example:

This ad image by Luisa Zhou doesn’t even have any text on it: just a casual photo of the subject leaning toward the camera. This image says, comfortable, friendly, approachable.

It also helps that Luisa is an attractive female…Cialdini discovered that physical attractiveness plays a big role in the principle of liking. (If you aren’t an attractive female, not to worry. You can still use this principle by making your photo friendly and likeable. Just smile!)

Bonus tip: If you do decide to use text over your photo, such as a short headline, just make sure it follows Facebook’s policies and takes up no more than 20% of the image. Use a free tool with a Facebook ad template, like Canva, to create your image. Then use the Facebook grid tool to make sure it complies with the text rule.

3. Writing Your Intimate Ad Copy

If your image needs to be personable (not professional) to be engaging, your ad copy should be too.

How do people talk to each other on Facebook?

Do they use corporate speak? Big words? Proper grammar?

Of course not!

And neither should you.

Talk to your potential subscriber like a friend. Get into their head, and use the words they use themselves. Make them feel that you understand them.

Get intimate with your copy.

The following ad by Hilary Rushford gets intimate by using casual language and empathizing with her audience:

So Instagram is all the rage. Forbes says so, Vogue says so, the numbers say so.

But another platform to learn, really?! My photos are kinda blah. I’m not sure what to share. What do I post? Why isn’t my following growing after all this work? And how can I actually make money with Instagram anyway?

Trust me love, I’ve been there!

See what she did there?

She took the questions keeping her audience awake a night, and echoed those same doubts and fears. Then she explains how she felt the same way (she’s another regular gal, “just like you”) and how her free Instagram class can answer those questions.

Your copy doesn’t have to be that long. (In fact, Facebook recommends keeping your copy under 90 characters to keep it from being cut off on smaller screens.)

Erin Stutland uses succinct copy in her ad for a free fitness challenge. She leads with a brief, empathetic statement:

It doesn’t take going to extremes to get a bod you really love.

If you are her intended audience (i.e., people who want to improve their physiques, but don’t want to suffer through hundreds of pushups to get there), you are already hooked. Then, she briefly describes her quick win and gives a clear call to action:

I put together the Say it, Sweat it, Get it Challenge where together, you and I are going to do some super short workouts everyday for a week that combine movement + mantras + of course, fun! Sign up today here

(Did you notice the colloquial punctuation?)

Facebook also suggests hooking the viewer with a question.

In the following ad, James Wedmore leads with a question that both hooks the viewer and qualifies his audience:

Are you looking to grow your business with YouTube?

In the next sentence, he establishes his authority:

For the past 7 years, I’ve been teaching entrepreneurs how to build their brand with video!

Finally, he clearly states his quick win and how to sign up:

I’m hosting a new webinar showing you The 7 Steps to Profiting from YouTube!

To reserve your spot click the link below:

To summarize, your ad copy should:

• Use simple, relatable language


• Empathize with your potential subscribers


• Clearly state your quick win & how to sign up

Bonus tip: Whenever you see a Facebook ad that draws you in, take a screenshot and put it in an inspiration file. Revisit this file whenever you get stuck writing your copy.

How to Pick the Absolute Best Spot to Attract Your Ideal Subscribers

You’ve gathered your three elements and made the most enticing Facebook ad. But before you run your ad, you need one final component:

Targeting.

Targeting is where you get to choose exactly who sees your ad. Because even the most attractive ad won’t get results if it goes out to the wrong people.

It’s a bit like setting up a lemonade stand outside of a diabetic clinic. It may be in a high-traffic area, but unless your lemonade is sugar-free, those people are probably not right for your offer.

So to find the perfect spot for your lemonade stand, ask yourself this question:

Where are my ideal subscribers hanging out on Facebook?

For the ad campaign I mentioned earlier (the one that got me 532 subscribers in 44 days), my incentive was a seven-day prenatal fitness challenge. So my ideal subscribers were pregnant women wanting to stay fit.

Facebook allows you to target women or men, so that part is simple. But how do you target pregnant women?

Well, on Facebook, pregnant women tend to “like” pages about pregnancy. Thankfully, Facebook offers a targeting option for that. Taking it one step further, you can also target women who “like” pages related to fitness.

To get started, complete this quick exercise:

1. Make a list of 10 specific Facebook pages where you think your ideal subscribers hang out. (You can find pages by typing keywords into Facebook’s search bar, such as “pregnancy” and “fitness.”)


2. Confirm that each of the pages you choose has a healthy amount of likes (at least a few thousand likes per page).


3. Choose the top-three pages from your list to target.

Once you have a short list of target pages, your goal is to display your ad to as many people who like those pages as possible, while keeping your costs low.

The Trick to Getting the Most Subscribers, as Quickly as Possible, at the Cheapest Price

You have your irresistible offer, your engaging image, and intimate copy, and you’ve figured out where your ideal subscribers are hanging out on Facebook. Now it’s time to pull it all together and run your ads.

The trick to getting the most subscribers from your ads, as quickly as possible, and at the cheapest price, is to use something called conversion tracking. Conversion tracking allows you to keep track of how many people see your ad, how many people click on your ad, and how many people actually take your desired action (in this case, entering their email and subscribing to your list).

This way, you will have a detailed report of how much money you spent per conversion (i.e., per new subscriber). You can use this information to get the biggest bang for your buck: the most subscribers in the least amount of time.

This next part is a little technical, but don’t worry…it’s not as scary as it sounds.

To track your conversions (i.e., how much you’re spending per subscriber), you will need to grab a piece of code that Facebook gives you (called a tracking pixel) and place it between the <head> and </head> tags on the “thank you” page you made earlier (the page that shows up right after someone opts in to your email list).

To make it much easier for you, I have recorded a video walkthrough of all the steps to place the tracking pixel and run your Facebook ads.

When you set your budget (as shown in the video walkthrough above), Rick Mulready recommends starting with a small budget (I use a $5 daily budget). If you want to spend more money, increase your budget in small increments until you reach your desired budget. This strategy seems to push Facebook to find you inexpensive subscribers, and it gets your campaign off to a good start.

The Smart Way to Measure How Well Your Ads Perform

Now that your ads are up and running, you will probably be tempted to check them every 2 seconds to see how they’re doing. But that’s the last thing you should do.

You see, it takes a little time before your ad goes out to enough people that you start seeing the subscriptions coming in. So don’t freak out and cancel your ad. In fact, you should…

Wait at least 48 hours before making judgments.

After your ad has been running for at least 48 hours, check for one of the following two scenarios:

What to Do If Your Cost Per Conversion is $4 or Less…

If after 48 hours your cost per conversion (cost per new subscriber in our case) is $4 or less, your campaign is off to a good start.

(If $4 sounds like a lot, don’t worry. Costs usually drop as time goes on because the more people who see your ad, the more people will engage with it by liking it or adding comments, which builds social proof and increases conversions.)

So, if your cost per conversion is $4 or less after 48 hours, run your ad at least one week longer to see if your cost goes down further. (In my experience, it pays to be patient.)

After running your ad for a week or so, you may see your cost get lower and lower. Once your average cost per conversion is around $0.60, you are on track to get 500 subscribers in 60 days. If your average cost per conversion is about $0.30, you’re on track to get 500 subscribers in 30 days. (Assuming in both cases your daily budget is still $5.)

Keep in mind, to get your cost as low as possible, it is not at all uncommon to have to refine your incentive, your ad, or your targeting.

That’s because your ad is competing against other Facebook ads in an auction, so how low you can get that cost will partially depend on how much competition is within your selected audience. (If you suspect that a lot of competition exists for your selected audience, try targeting one of the other Facebook pages on your list, and run your ad for another 48 hours to test this theory.)

Your cost also depends on how relevant your incentive is to your selected audience, and it’s not always what you might think. For example, the first incentive I used for my ads was a PDF checklist entitled, The 8 Exercises Every Pregnant Woman Should Avoid. I thought that incentive was quite relevant for my audience, but my cost per conversion went much lower when I switched to offering a free fitness challenge to the same audience.

What to Do If Your Cost Per Conversion is $4 or More…

If after 48 hours your cost per conversion is $4 or more, stop running the ad. Then, come up with a hypothesis for what went wrong. Is the problem your targeting, incentive, image, or copy? Maybe it’s your landing page that isn’t converting well? What can you change to get better results?

If you have more money to spend, try split testing with another ad to see what works best. But if you can only spend $5 per day, just make one tweak and then run your ad for another 48 hours.

The key is to think of all of this as an experiment. Test different theories like a scientist, and be patient! Once you learn what works, you can repeat it and reap the rewards again and again.

The One Simple Tweak that Could Cut Your Costs in Half

So maybe your ads get a decent cost per subscriber, but you just want to hit it out of the ballpark. Here’s something you should definitely try:

Make a video ad.

Facebook advertisers are reporting that video ads are working wonderfully for them, they’re significantly more effective, and they’re getting conversions at a mere fraction of the price of static image ads. For example, Derek Halpern created this epic video ad that landed him over twenty-six thousand views so far!

To make a video ad, follow the steps above, and simply upload a video instead of an image.

For the video itself, that could be a topic for a whole other post. But here are a few tips:

1. Apply the same basic principles as your image, and keep it personal and relatable. That means you need to be in the video. You could be talking directly to the camera, or do a voiceover with various shots of you in action (typing blog posts at your computer, for example); it doesn’t really matter, so long as you are the “star” of your video.
   

   (Derek’s video ad does a great job of being relatable with self-deprecating humor at 17 secs in.)



2. Like your ad copy, what you say in your video should:
   
   
   
   • Empathize with your potential subscribers (“You could have the best product in the world, but if you have no one in the room, you’ll still have zero sales.” 0:37)
   
   
   • Explain your quick win (“The big question is, how do you build that audience? Well, I put together a free training series where I’ll show you how to do it.” 1:02)
   
   
   • Clearly state your call to action (“All you have to do to gain access is enter your name and email and press, Get Instant Access.” 1:06).
   
   
   
   
3. The maximum length for Facebook video ads is 45 mins. Different opinions abound about what length works best, but Facebook says to worry less about length and focus more on storytelling.

Just keep in mind that the first few seconds of your video will be silent because it autoplays on mute until the viewer clicks to unmute it. You need to entice people to click the video, so get creative. (Derek sparks curiosity in the first few seconds by walking onto a stage carrying a microphone, decked out in a shiny black sportcoat and sparkly red shoes. It makes you wonder, Who is this goofy guy, and what will he say?)

Grow Your Email List on Autopilot for Just a Few Dollars a Day

Imagine waking up tomorrow morning and receiving another notification from your email list provider…

But this time, instead of one subscriber, you got 10 subscribers overnight. Now imagine that happening again tomorrow, and the next day, and the next.

All without any additional effort from you.

That’s what growing your blog on autopilot looks like. Instead of worrying about getting subscribers, you can focus on what you love most: blogging.

Because if you’re serious about building your blog, but your time is too valuable to waste, spending a little money could be a brilliant move.

After all, what’s the worst that could happen?

Well, you could spend $10 and not get any new subscribers.

(Although when that happens, it usually just means that one of your ingredients is off, and you need to go back and tweak your recipe.)

That $10 is less than the cost of an average American take-out meal. (And c’mon, we’ve all had bad take-out.)

But the more likely scenario?

You unlock a way to grow your list faster and more reliably than you ever thought possible.

So can you truly afford not to give it a try?

About the Author: Mary Fernandez is a self-proclaimed “blogoholic”, on a mission to help other bloggers stop twiddling their thumbs and start getting measurable results. For more information on the strategy outlined by this post, watch her tutorial: Setting Up Your Facebook Ads for Mammoth List Growth with Minimal Cost.

How to Use Facebook Groups to Get More Traffic and Traction for Your Blog

Frustrating, isn’t it?

When you publish another article you’re not sure anybody will read.

And you don’t know if it will attract traffic – or crickets.

Even if readers do show up, you don’t know if they’ll engage with the content or lurk in the shadows, staying silent.

Every new post is a toss-up – and it’s agony.

You know it shouldn’t be like this. It feels as if something’s missing.

And you’re right. You should listen to your gut. Something is missing on your blog.

It’s the magic cure to the frustration of never knowing whether your next post will even get noticed.

What is it?

Community.

Why Community Is the Secret Sauce for Blogging Success

Have you ever been to a town that you instantly clicked with?

Somewhere you instantly felt at home. A place you belonged.

Great feeling, isn’t it?

Conversely, you’ve probably been to cities or towns that felt cold to you. You couldn’t wait to leave because, even if they were beautiful places with a lot to offer, they were missing something – at least for you.

So what’s the difference between the first case and the second? How can one place make you feel at home and another make you feel like an unwelcome stranger?

Well, the answer is community.

If you don’t feel you’ve found your natural home when you visit a town, you won’t want to stick around, move in, and put down roots.

And your blog is the same.

When visitors first land on your blog, they might spend a little time exploring what it has to offer, much like a tourist visiting a new city. But they won’t stay for the long term, engage with you and other readers, or give you their unwavering support unless they feel like they’ve found “their people” – a community of like-minded readers that fits like a glove.

Not only will an active community turn your visitors into readers, and your readers into fans, but it also gives you these other valuable advantages as a blogger:

1. Traffic and engagement on demand. If you want to get as many readers as possible for your blog posts, there’s no better way to achieve that than by sharing it with a community that already eagerly anticipates your latest content.


2. Audience research baked right into your blog. When you have a community of people who engage with your blog, you can find out what they want to read, share, and even buy just by listening in on their conversations, or asking them.


3. Less pressure for you, the blogger. Communities are great for connecting people and providing members with the ability to foster relationships. This takes some of the pressure off of you as the blogger from being the only one supporting readers and answering questions.

So how do you build a community around your blog?

Fortunately, there’s one hack that will make your life as a blogger far easier.

It will give you the perfect platform for building a community your readers will love, and it’s there for the taking.

The Perfect Platform for Community-Building That You’re Already Using

Want to know the best way to build a community around your blog?

It’s something you use every day…

Something everyone you know uses regularly, too…

It’s Facebook.

I know, I know. Facebook is for stalking your ex-girlfriend and ogling your boss’s vacation photos, right?

Whether you love it or hate it, Facebook truly is a blessing sent down from the community-building gods.

Need proof? Here are a few reasons why Facebook is the perfect community-building platform:

• Facebook attracts a huge crowd. With 71% of the adult online population on Facebook, it’s hard to imagine a better gathering place.


• Facebook users are active and engaged. Surveys show that families spend as little as 36 minutes together each day, yet the average Facebook user spends 40 minutes per day on the social network.


• Facebook fosters the community mindset. You probably log onto Facebook to see what your family, friends, neighbors, and colleagues are up to, right? These groups make up your community. So when you log on to Facebook, you’re already in the community frame of mind.

The Facebook Feature You Can Exploit to Build Your Community

You might think you’re already using Facebook to create a community around your blog.

After all, most bloggers create a Facebook page where they post their latest article or the occasional status update, hoping that readers will “like” the page and see their updates.

But in reality, since Facebook modified their algorithm, posts are actually seen by only a small fraction of your fanbase, unless you pay to sponsor your posts. Even if your page has thousands of fans, only a few hundred may see each update.

So trying to build a community through your blog’s Facebook page becomes either exhausting or expensive.

That’s why smart bloggers are moving away from Facebook Pages toward a different feature altogether…

Facebook groups.

That’s right. The same feature you’ve used to share family photos or organize a party can be used to build a strong community for your blog.

Here’s how to get started.

4 Simple Steps to Create the Facebook Group Your Community Craves

Step 1) Decide on the Focus of Your Facebook Group

When I’ve helped my coaching clients set up Facebook groups around their blogs, a question that inevitably comes up is whether the groups should be focused specifically around their blogs, or around the wider subject matter they cover (often having to do with a goal or goals held by members of the prospective community).

There are pros and cons to both approaches:

1. Creating a community focused on the goals of your target audience – the wider subject matter – means the community and your blog are only loosely connected, which means that some members may not even be aware of your blog. The group conversations become less focused on your content, but have the potential to reach more people.


2. Building a group specifically to foster conversations between members of your blog’s tribe can exclude your wider audience, because it’s less relatable to people who have not yet heard about you and your blog. However, it creates a tight-knit community around your blog.

Here are a couple of great examples of both, from my niche of entrepreneurship:

• The Entrepreneur Incubator is a great example of a group created to focus on the goals of a target audience using the blog as the backdrop.


• The Screw the Nine to Five Community is a great example of a group created to foster conversations between existing blog audience members.

There’s no right or wrong way, but the answer to this question will affect how you set up your group.

Step 2) Create Your Group

Creating a Facebook group is straightforward:

In your personal Facebook account (you can’t set up a group through your blog’s page), press the down arrow icon on the top right corner and press “create group.”

Name your group according to its focus.

For example, I’ve built my Facebook group to foster conversations between the existing members of my audience, so I’ve called mine The Unsettle Facebook Group.

If your group is focused on the goals of your target audience, make the name reflect those goals.

For example, you might call a group for keen tennis players The Tennis Mastery Community.

When setting up your group, you must add one member to start. My poor mother gets added to all of my groups. You can always remove them later.

Choose a “closed” group. Not only do closed groups make your community feel safe to have conversations that aren’t public to the entire Facebook network, but they also create an air of exclusivity, which will help your members feel like they are part of something special. Another benefit of a closed group is that it will also discourage trolls from spamming it.

When your group is created, you’ll need to:

Perfect your description. Make your description as detailed as possible so users who happen upon your group outside of your blog know whether they’ve found their people. (Even though the group is closed, its existence will still be publicly visible – only the conversation inside it won’t be.)

Include what the group is about and why it exists. For example, the description for my Facebook group includes a link back to my blog so readers know they’re in the right place, and my vision of the purpose the group will serve:

Choose the right keywords. Your group is searchable in Facebook through keywords, which you can set when you start your group. Facebook calls these “tags,” and to capture users who aren’t already reading your blog, set these keywords to be what your blog and group are about. For example, if you have a blog about Crossfit, you might set your “tags” as “Crossfit,” “Fitness,” and “Get Active.” If a tag is valid, it will pop up as you begin to type the first few letters.

For example, this Facebook group for Etsy sellers used three keywords that are relevant to its target members:

Upload a cover image. An attractive cover image will make your group more visually appealing. You can use your existing logo, or create a compelling cover image with a tool like Canva, which has a built-in Facebook Cover creator. Make sure your image is instantly recognizable to people familiar with your blog’s color palette and logo.

Here is an example of the cover image of a Facebook group I’ve recently started to help people get their Etsy shops up and running:

Create a welcome message. When members join your group, your welcome message will greet them and give them a sense of what the group is about. Include details like who the group is for, why the group exists, and your vision for how members will use the group.

To make sure this information is always in view, pin the post to the top of the page.

Here’s a screenshot of the welcome message for my group:

After it’s up and running, you need to get people in your group.

Step 3) Scoring Your First Group Members

It’s the age old-question about communities:

How do you get people to join?

When you’re first starting out, it can seem daunting. After all, the last thing you want to do is to start a deserted group. That makes you feel like you’ve thrown a party that nobody shows up to.

In fact, many bloggers shy away from starting groups simply because they fear nobody will join.

But don’t let that hold you back, because as daunting as it seems, getting group members to join your group is not rocket science.

Here are some ideas for scoring your first members:

1. Promote your new group in your email signature. One of the things that has been the most effective for increasing membership to the free Unsettle Facebook group has been simply adding it to my email signature:


2. Showcase your group in your blog’s menu. The menu on your blog should be reflective of what you want people to pay the most attention to. That makes it a great place to put a link to your Facebook group.


3. Broadcast your group on social media. When you first start your Facebook group, post a link on Facebook, Twitter, Google+ and any other social media platform you have.


4. Promote your group with a call to action. Good bloggers have a call to action at the end of each article. Rather than asking your readers to leave a comment in the comments section after reading your post, prompt them to join your Facebook group instead.


5. Send an email to your list. If you have an email list, your subscribers are perfect candidates for joining your Facebook group. They already like you and your blog enough to subscribe to your email list, so send out a quick email letting them know that they can connect with like-minded people in the Facebook group.

So now that you’ve landed your first members, how do you get them talking? How do you engage them and make the group a real community?

Step 4) Ignite the Spark of Conversation

Wouldn’t this be terrible?

You open the doors to your Facebook group. Slowly, readers start joining. Before you know it, you have a couple hundred people in your group, and yet…

Nobody speaks. You could cut the silence with a butter knife. And the only posts in the group are from you.

That’s a community-builder’s biggest nightmare.

Unless someone breaks the proverbial ice, your Facebook group can be as silent as a library.

As the host, it’s your responsibility to get the conversation cracking. Here are a few ways to do just that:

• Pose a question. Your Facebook group is new, so you have to train members to be active. That means that you need to lead by example. Post a few questions in your group to get the first few people responding. For example, if you are building a Facebook group around your nutrition blog, you might ask what ingredients group members put in their smoothies.


• Ask a group member to get the ball rolling. When I started my group, a good friend happened to be an Unsettler and joined. I asked her to start conversations and post the questions that she was asking me privately in the group.


• Encourage group posts in emails and articles. To get people talking initially, instead of sending an email about a blog post and asking for your readers to leave a comment on the post itself, ask them to discuss it in the group. Give them specific talking points.

When you’ve started sparking the initial conversations, the group will naturally begin to come alive.

How to Ensure Your Community Grows Up Happy and Healthy

Whether they’re online, at work, or in your local neighborhood, all successful communities have some rules, even if they’re unwritten.

In your town, they’re the local laws. They exist to make community members safe, to keep the community functioning and happy, and to set boundaries.

It’s crucial that your community members feel comfortable, safe, and included in your group, too. If they don’t, your community is unlikely to thrive.

That’s why it’s a great idea to work with your members to establish a code of conduct or some “policies” or “guiding principles” that govern the group.

How should members interact with each other? What are some guidelines for the types of posts that are allowed? Are there any “no go” zones? For example, if you have a weight loss blog and are building your Facebook group around that, are members allowed to post photos in their bathing suits to demonstrate their progress?

Working with your group members to establish these guidelines makes your group feel more inclusive – like a democracy rather than a dictatorship.

Crowdsource your group members’ suggestions on how they’d like to see the group unfold and let your guidelines evolve accordingly.

Here are the guidelines for my group:

Notice that these guidelines are short, simple, and friendly. You don’t want new members to feel browbeaten by a big list of rules the moment they come through the door.

How to Keep Your Community Running Like a Well-Oiled Machine

Once you’ve ignited your first community discussions and set the parameters for healthy interactions via your group guidelines, you’ll need to make sure that the community continues to grow and that interactions between members flourish.

Here are some of the best ways I’ve found to do just that.

Spend Time in the Trenches

The greatest communities enjoy participation from community leaders.

That’s why it’s so important to spend time in your Facebook group. Don’t just set it and forget it – make it a daily habit to go into your group and answer questions, interact with members, welcome new members, and give shout-outs to people.

For example, when a member of my group posted a survey to flesh out her idea for a new blog, I suggested a book to help her get more out of her survey questions:

Several members ended up buying the book and reported back that they found it helpful.

Spending time in your group can be time-consuming, especially as it grows, but you’ll find your participation will easily be worth the extra effort.

I spend around 30 minutes each day in my Facebook group and the time commitment pays dividends in the form of engagement and bonds with members.

Your Facebook group should break down the barriers between you and your readers, so it’s crucial that you’re an active member.

Let Conversations Unfold Organically

As a blogger you’re accustomed to setting the direction of your blog. And as the owner of a shiny new Facebook group you’ll probably have strong ideas about how you want the community to grow.

As a result, it can be difficult to let the conversation in your group happen organically.

However, effective communities aren’t run by dictators, so instead of trying to control everything, let the conversations unfold organically.

When I first started my Facebook group, a discussion arose around monetizing a blog and one member recommended advertising. I strongly disagree with blog ads as a monetization strategy for most blogs, so I linked to my post on BBT that explains why.

But looking back, I wish I hadn’t. I should have waited and let the conversation develop more naturally.

Established members of the community, if they agreed with me, would have likely stepped in and started a debate about it, which would have been healthier than my heavy-handed meddling.

Letting these conversations unfold organically is how your tribe will learn, grow, and evolve.

So let debates happen. Allow differing opinions and step back from those conversations you’re itching to steer in a direction that’s more comfortable for you.

Encourage Leadership Among the Ranks

You may have noticed that in most communities, some members participate more than the rest.

In a physical community, they might be the more prominent members who go out of their way to connect others and act as informal leaders.

In your online community these people will be instantly recognizable – they’re the names that show up most often in your group. They regularly connect with other community members, share your articles on social media, leave comments, and even email you, too.

These informal leaders are crucial for maintaining a lively and engaged community. They’ll enable you to set fire to your group and ramp it up far faster than if you, the official leader, work in a vacuum.

They can welcome others into the group, spark new connections and conversations, and help advocate for your community.

So encourage these informal leaders. When you see somebody stepping up to the plate in your group, acknowledge them! Send them shout-outs, thank them, and even give them an “official” title. You don’t have to pay them, but you do have to encourage and acknowledge them.

You can also contact these informal leaders privately and thank them for what they’ve done so far within your group. Ask them if they’d be willing to be community leaders.

Chances are, they’ll be honored to help you lead your group.

Let Your Community Dictate Your Blog’s Direction

As you know, one huge benefit of building a community is that it’s a great way to research your target audience.

And nothing fosters engagement and community like making people feel they have an impact, so ask your group members for their input.

For example, if I’m starting a blog series, I ask the members of my Facebook group if they have anything they want me to address in it.

Then I tag them in a Facebook group post when the series is live letting them know that I addressed what they asked for.

They get a sense of pride and contribution, and I get to know more about how I can help them with the unique challenges they’re dealing with at the time.

Bonus Tactics to Keep Your Community Buzzing

With these pillars in place, and your community growing, try some of these tactics to keep engagement levels high:

• Throw a Party. Over on Twitter, organized chats encourage participants to use a common hashtag at a specific time to talk about a given topic. This is a great method of generating some group buzz – and luckily it’s far easier to do in your Facebook group than it is on Twitter. Set the date and let members know the time and the topic. When everyone shows up at the same time to mingle with one another, it can do wonders for your community.


• Create a Theme Day. Do you love #TBT too? There’s a reason why Throwback Thursday blew up on Instagram. It’s fun, personal, and takes the pressure off of posters to think of something original to post every single day. So create your own theme days for your group. Once a week, structure your updates around a specific theme. Not only do theme days like these encourage participation in your group, but they also relieve you from having to constantly think up new posting material.


• Share Some Eye Candy. We’ve all seen the statistics – visual content gets far more engagement than text only. So catch your members’ attention by posting (and encouraging others to post) engaging, eye-catching images as a discussion point. Post quotes over images related to your topic to motivate members. Try posting funny memes – or even creating your own.


• Ignite New Friendships. A Gallup survey shows that people who have a best friend at work feel more connected to their employers. Likewise, when members of your community make friends with each other, they’re likely to feel more bonded to you too. So become a “connector” and introduce members to each other who have something in common. If a new member introduces herself to your parenting community as a single mother of a two-year-old in Seattle, tag another single mother in the same area in your welcome post.


• Post a Rallying Cry. You know when you read or watch or hear something that just amps you up? When you strongly agree or disagree with a cause or message, it provokes strong emotions – and it could do the same for your community. So if there’s a news story about your topic or something big happens in your niche, don’t ignore it. Post it, start conversations about it. Rally together around it.

Go Build a Community Readers Can’t Wait to Join

You know those people you want to reach…

Your target audience. Your tribe. Your “people.”

The ones who “get” you, who respond to your ideas, who grow with your help and support.

Well, they’re looking for you, too. They want to be part of what you’re doing. And when they find you, they want to stick around.

You just need to give them a compelling reason to do so. And you do that through community.

Because you know what? They want to connect with each other, too.

So get out there, start your Facebook group, and gather your tribe.

Because once you have a community of raving fans rooting you on?

You’ll be unstoppable.

About the Author: Sarah Peterson is the author of Unsettle.org, where she helps people stop settling for “okay” lives and careers and start acting on their ideas. Get her report, 10 Free Tools That Reveal the Product Your Audience is Begging For to finally start making money from your blog… the right way.